TECHNOLOGY: Struggling Zynga sues Bang app

From San Mateo's Daily Journal:

The once mighty Zynga is suing online app maker Bang With Friends for trademark infringement, saying the casual sex tool is marring its family-friendly brand of wholesome games such as Words With Friends. 

The suit was filed in San Francisco Tuesday and accuses the “Red Bull and vodka-fueled” makers of BWF of deliberately trying to trade on Zynga’s “With Friends” family of trademarks to get noticed quickly in the area of Internet applications, according to the complaint. 

BWF was just launched in recent months, developed out of an incubator in downtown San Mateo called Boost VC, co-founded by Adam Draper. The app has taken off quickly, however, with more than a million users signed up already.