A University of Aberdeen-led research team has developed a model that explains how things go viral in social networks, and it includes the impact of friends and acquaintances in the sudden spread of new ideas. "Mathematical models proposed in the past typically neglected the synergistic effects of acquaintances and were unable to explain explosive contagion, but we show that these effects are ultimately responsible for whether something catches on quickly," says University of Aberdeen researcher Francisco Perez-Reche. The model shows people's opposition to accepting a new idea acts as a barrier to large contagion, until the transmission of the phenomenon becomes strong enough to overcome that reluctance. Although social media makes the explosive contagion phenomenon more apparent in everyday life than ever before, it is the intrinsic value of the idea or product, and whether friends and acquaintances adopt it or not, which remains the crucial factor. The model potentially could be used to address social issues, or by companies to give their product an edge over competitors. "Our conclusions rely on numerical simulations and analytical calculations for a variety of contagion models, and we anticipate that the new understanding provided by our study will have important implications in real social scenarios," Perez-Reche says.
Note to recruiters
Note to recruiters: We are quite aware that recruiters, interviewers, VCs and other professionals generally perform a Google Search before they interview someone, take a pitch from someone, et cetera. Please keep in mind that not everything put on the Internet must align directly to one's future career and/or one's future product portfolio. Sometimes, people do put things on the Internet just because. Just because. It may be out of their personal interests, which may have nothing to do with their professional interests. Or it may be for some other reason. Recruiters seem to have this wrong-headed notion that if somebody is not signalling their interests in a certain area online, then that means that they are not interested in that area at all. It is worth pointing out that economics pretty much underlies the areas of marketing, strategy, operations and finance. And this blog is about economics. With metta, let us. by all means, be reflective about this whole business of business. Also, see our post on "The Multi-faceted Identity Problem".
Monday, May 30, 2016
Interesting research on virality. At the University of Aberdeen: