Note to recruiters

Note to recruiters: We are quite aware that recruiters, interviewers, VCs and other professionals generally perform a Google Search before they interview someone, take a pitch from someone, et cetera. Please keep in mind that not everything put on the Internet must align directly to one's future career and/or one's future product portfolio. Sometimes, people do put things on the Internet just because. Just because. It may be out of their personal interests, which may have nothing to do with their professional interests. Or it may be for some other reason. Recruiters seem to have this wrong-headed notion that if somebody is not signalling their interests in a certain area online, then that means that they are not interested in that area at all. It is worth pointing out that economics pretty much underlies the areas of marketing, strategy, operations and finance. And this blog is about economics. With metta, let us. by all means, be reflective about this whole business of business. Also, see our post on "The Multi-faceted Identity Problem".

Monday, February 27, 2017

TECHNOLOGY: Study Shows Google’s Dominance of Online Advertising

Old but still good. Via MIT's Technology Review:
Analysis of the mobile Web browsing habits of over three million people has revealed previously unseen patterns in how the major advertising companies carve up the Internet. Among the findings of a new study is that Google’s advertising tentacles extend to at least 80 percent of online publishers. It also found that if only a small fraction of Web surfers opted out of being shown shown ads based their previous online behavior, it would significantly decrease the industry’s profits. 
The new study was carried out by academics at Stony Brook and Columbia universities, with researchers from two major telcos: AT&T in the U.S. and Telefonica in Spain. They used records of 1.5 billion mobile Web surfing sessions from 2011, supplied by an unidentified mobile network operator, to see which sites people visited and which online ad companies provided ads on those pages.