Note to recruiters

Note to recruiters: We are quite aware that recruiters, interviewers, VCs and other professionals generally perform a Google Search before they interview someone, take a pitch from someone, et cetera. Please keep in mind that not everything put on the Internet must align directly to one's future career and/or one's future product portfolio. Sometimes, people do put things on the Internet just because. Just because. It may be out of their personal interests, which may have nothing to do with their professional interests. Or it may be for some other reason. Recruiters seem to have this wrong-headed notion that if somebody is not signalling their interests in a certain area online, then that means that they are not interested in that area at all. It is worth pointing out that economics pretty much underlies the areas of marketing, strategy, operations and finance. And this blog is about economics. With metta, let us. by all means, be reflective about this whole business of business. Also, see our post on "The Multi-faceted Identity Problem".

Tuesday, June 11, 2013

Computing a better way to advertise

From The Daily Pennsylvanian:
This billboard knows if you have a moustache or not. 
Engineering senior and computer science major Cynthia Mai, and Engineering seniors and computer engineering majors Eric Berdinis and Jeff Kiske have designed a video billboard which tailors the advertisements it displays to the people walking by based on their age, gender, glasses and facial hair. 
The team created this digital billboard screen, called “Advise,” for their senior design project — a capstone project for students who are pursuing a bachelor’s degree in Engineering. Students are supposed to apply what they have learned in class to create a device with real-world applications. 
The team recognized from the start that billboard advertisement is ineffective if the demographic of people walking by would never buy the advertised product.