Imagine strolling along a wildlife refuge trail and finding a marker with a symbol of a bison. Pull out your smartphone or iPad and hold it up to the picture. Now look at the screen and see a 3-D bison roam across the landscape.
Through the magic of digital technology, visitors to the Rocky Mountain Arsenal National Wildlife Refuge (RMA) could click an app and enjoy sightings of rare or endangered animals - albeit virtual ones - in a pristine setting. Augmented reality, as it's known, is gaining popularity as a way to enhance natural excursions - dinosaurs popping up in a forest, for example - or to teach engine repair, surgical procedures and other technical lessons.
Note to recruiters
Note to recruiters: We are quite aware that recruiters, interviewers, VCs and other professionals generally perform a Google Search before they interview someone, take a pitch from someone, et cetera. Please keep in mind that not everything put on the Internet must align directly to one's future career and/or one's future product portfolio. Sometimes, people do put things on the Internet just because. Just because. It may be out of their personal interests, which may have nothing to do with their professional interests. Or it may be for some other reason. Recruiters seem to have this wrong-headed notion that if somebody is not signalling their interests in a certain area online, then that means that they are not interested in that area at all. It is worth pointing out that economics pretty much underlies the areas of marketing, strategy, operations and finance. And this blog is about economics. With metta, let us. by all means, be reflective about this whole business of business. Also, see our post on "The Multi-faceted Identity Problem".
Thursday, May 15, 2014
INNOVATION: Augmented reality lifts awareness of nature preservation